Halkorb RH seeks on behalf of its customer, a digital communication agency a YouTube Lead 

Missions du poste:

• Manage content strategy, video optimization, and viewership growth for all the  YouTube channels of the company (existing and new ones)
• Actively manage the existing company YouTube channels. Management includes channel branding, programming, optimization (eg. Titles, tags, descriptions, annotations, etc), and reporting strategies
• Develop data-driven recommendations for our company:  activation on YouTube, to drive content engagement, brand awareness, and monetization of the content.
• Work with Analytics to derive insights from YouTube Analytics, Google Analytics, the Tubular Analytics suite, as well as and other social platforms, to drive viewership and engagement
• Work closely with Acquisition team and Country Managers to acquire new channels and grow revenues
• Manage and clear all content claims and strikes
• Accounts management and clients regular reporting of viewership and revenues reports and invoices.

Profil recherché:

• Google Analytics, YouTube Analytics, and Tubular Analytics experience
• 7+ years experience in a team management role and working cross-functionally to accomplish business objectives
• Expert level understanding of YouTube (YouTube Certified credentials strongly preferred), native video platforms, and social ecosystems
• Extensive experience working within the YouTube CMS and with YouTube/ Google analytics.
• In-depth understanding of audience retention metrics (e.g. Average view duration vs % completion, watch time)
• Experience leveraging/ implementing In-video programming mechanisms (e.g. link cards and end screens)
• Cross-platform, video SEO expect (e.g. Best practices for titles, descriptions, tags, and thumbnails)
• Proven ability to build and amplify a consistent brand/channel voice.